Available for Freelance
Hi, I'm Ananna WordPress Designer & Developer
I design and build premium websites, WooCommerce stores, and product experiences that feel effortless — pairing clean engineering with a sharp eye for design.
Trusted by 150+ clients worldwide
8+ Years Experience
WordPress Designer & Developer
Verified Pro
Top 1% on Upwork
About Me
Building digital products with craft & care
I’ve spent the last eight years shipping web products for early-stage startups, indie brands and Fortune 500 teams. My work sits at the intersection of engineering and design — I love the details others skip and the systems others don’t see..
When I’m not coding, I write about product engineering, mentor junior devs, and tinker with new frameworks.
Experience
8+ Years
Location
Lisbon, Portugal
Education
B.Sc. Computer Science
Languages
English, Portuguese, Spanish
Frontend
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Backend
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CMS
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eCommerce
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UI / UX
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Cloud & Hosting
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About Me
Experience
A track record of shipping outcomes
Vertex Studio
2022 — Present · Remote
Lead WordPress Designer & Developer
- Led rebuild of the flagship SaaS dashboard, cutting p95 load time by 62%.
- Shipped a multi-region WooCommerce platform for a 7-figure DTC brand.
- Mentored a team of 5 engineers and set up the design-system pipeline.
React
Laravel
AWS
WooCommerce
Vertex Studio
2022 — Present · Remote
Lead WordPress Designer & Developer
- Led rebuild of the flagship SaaS dashboard, cutting p95 load time by 62%.
- Shipped a multi-region WooCommerce platform for a 7-figure DTC brand.
- Mentored a team of 5 engineers and set up the design-system pipeline.
React
Laravel
AWS
WooCommerce
Vertex Studio
2022 — Present · Remote
Lead WordPress Designer & Developer
- Led rebuild of the flagship SaaS dashboard, cutting p95 load time by 62%.
- Shipped a multi-region WooCommerce platform for a 7-figure DTC brand.
- Mentored a team of 5 engineers and set up the design-system pipeline.
React
Laravel
AWS
WooCommerce
Vertex Studio
2022 — Present · Remote
Lead WordPress Designer & Developer
- Led rebuild of the flagship SaaS dashboard, cutting p95 load time by 62%.
- Shipped a multi-region WooCommerce platform for a 7-figure DTC brand.
- Mentored a team of 5 engineers and set up the design-system pipeline.
React
Laravel
AWS
WooCommerce
Vertex Studio
2022 — Present · Remote
Lead WordPress Designer & Developer
- Led rebuild of the flagship SaaS dashboard, cutting p95 load time by 62%.
- Shipped a multi-region WooCommerce platform for a 7-figure DTC brand.
- Mentored a team of 5 engineers and set up the design-system pipeline.
React
Laravel
AWS
WooCommerce
Education
Foundations that shaped the craft
M.Sc. Human-Computer Interaction
University of Lisbon
2016 — 2018
M.Sc. Human-Computer Interaction
University of Lisbon
2016 — 2018
Certifications
Continuously learning & certified
2024
AWS Certified Solutions Architect
Preview certificate
Amazon Web Services
2024
AWS Certified Solutions Architect
Preview certificate
Amazon Web Services
2024
AWS Certified Solutions Architect
Preview certificate
Amazon Web Services
2024
AWS Certified Solutions Architect
Preview certificate
Amazon Web Services
Certifications
Selected work I'm proud of
A small selection of recent client and product work — from SaaS dashboards to conversion-focused storefronts.
Feanest — SaaS Analytics
A real-time analytics dashboard for indie SaaS founders. Built end-to-end with React, Laravel and Postgres.
React
Laravel
PostgreSQL
Tailwind
Curvite — DTC Storefront
A high-conversion WooCommerce storefront with a bespoke design system and 98/100 Lighthouse score.
WordPress
WooCommerce
PHP
Sur Banking — Fintech App
A next-gen mobile banking experience. Design + build with a focus on speed, trust and micro-interactions.
Next.js
Figma
Stripe
Services
Ways we can work together
Full-stack build sprints, retainer engagements and one-off audits — tailored to your product stage.
WordPress Development
Custom themes, plugins and headless setups built for scale and maintainability.
WooCommerce
High-converting stores with custom checkout, subscriptions and integrations.
Shopify
Bespoke Shopify themes and apps tuned for DTC brands and rapid iteration.
UI / UX Design
Product design that pairs user research with pixel-perfect execution.
Website Speed Optimization
Core Web Vitals fixes that lift performance, conversion and SEO.
SEO Optimization
Technical SEO audits and on-page work that compound over time.
Testimonials
Kind words from great teams
Journal
Recent writing
Notes on product engineering, design systems and building on the modern web.
